1. Dare to be great

2. Have a healthy disregard for the impossible

3. Move fast and decisively with courage

4. Communicate openly and often

5. Embrace a yes mentality and lead with proposals

6. Make complex and powerful things simple and beautiful

7. Own the whole product and be customer obsessed

8. Be on a mission to build social value

9. Strive for personal excellence and holistic self-improvement

10. Learn and adapt because there is always a way